MAD (My Awesome Doctoral) Talk is organised by some doctoral degree students in UNNC to promote cross-disciplinary research environment.
MAD Talk 5 “The use of sketches and mental imagery in the ideation process: A pilot study.”
Abstract: The research focuses on exploration of the design process in the early design stage. Different modes of representation are utilised during this stage, however, comparison will be conducted only through external and internal representation. The role of free-hand sketches is evidently indispensable, but the use of mental imagery and their interplaying roles are always assumed but not thoroughly observed. The aim of the research is to provide empirical evidence of the interplay and also to contribute to addressing the difficulty in measuring mental imagery. Protocol studies were conducted in two different environments, with and without sketches.