KALA: an introductory video by me

I compiled a short video about KALA, an infant brand founded by myself and my sister Elza in 2020. Nowhere near a professional video, but this encompasses what we envisage KALA as a brand. It focuses on using natural materials in day-to-day products, contributing to small steps on the use of more sustainable materials as part of our daily life.

Inspirations come from time I spent in the nature in Ningbo particularly, the vast bamboo forests and mountains as we cycle, camp, hike during the weekends. Other inspirations also come from summer spent in the UK as my second home.

KALA is a subsidiary brand of our family company based in Indonesia and China, Aksen. Aksen celebrates its 19th year anniversary this year and I am heading the design branch in Ningbo, China and in Surabaya, Indonesia. We now operate in both countries, hoping to expand to the UK soon.

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