Batik uses a wax-resist dyeing process to produce patterns and colours, is a traditional Indonesian craftsmanship/ After an online training with Luki a couple of weeks ago, I decided to make something Chrismast related to put my knowledge into practice. Fast forward a week, I managed to visualise my design in three countries: the UK, China and in Indonesia. Printed locally in each country and shipped domestically so it is more environmentally friendly.
The two design have turned into: fleecy blanket, canvas panting and summer scarves. Here is what I received in China, felling chuffed to wear my own design. Design by me for KALA, our product design line.
Hi all, not to scare you off the upcoming Christmas vibe. Just putting it out there in case you need to work on your gift ideas.
KALA is subsidiary brand of Aksen, and it is our product design line. KALA focuses on the use natural materials with Indonesian touch, promoting attainable yet sustainable lifestyle in form of day-to-day products. We design, produce and work with our team of artisans in Magetan.
For our Christmas line, we curated distinctive 5 basic sets allowing for highly personalised hamper sets, in collaboration with 3 local artisans (a baker, macrame maker and crotchet maker).
Basic set (starts from IDR 75k per set) + add-ons you can choose from the list.
Any queries, via WA please drop a line at +62 812 1115 5532 or via a direct message in IG: @kalaartdecor
I am pleased to report that KALA had busy couple of months 🙂 We joined two markets in September and two markets (including one virtual market) in October. KALA products are also in semi permanent display in Shanghai, in Eco Pop Up Shop @Upbund and the Eco Pop Up Shop @Daning, taking part of Eco Design Fair China’s community.
The Indonesia Fair (22-24 September 2020) was a memorable one as KALA was invited along with 8 other big Indonesian brands, those I grew up knowing about them. Such as Indomie, Kapal Api, etc. The event was organised by the Indonesian Consulate in Shanghai and ITPC (Indonesia Trade Promotion Centre) Shanghai.
KALA was also at the Health and Wellness Festival in Shanghai, the two-days home decor virtual market and the Eco Market @UpBund.
I compiled a short video about KALA, an infant brand founded by myself and my sister Elza in 2020. Nowhere near a professional video, but this encompasses what we envisage KALA as a brand. It focuses on using natural materials in day-to-day products, contributing to small steps on the use of more sustainable materials as part of our daily life.
Inspirations come from time I spent in the nature in Ningbo particularly, the vast bamboo forests and mountains as we cycle, camp, hike during the weekends. Other inspirations also come from summer spent in the UK as my second home.
KALA is a subsidiary brand of our family company based in Indonesia and China, Aksen. Aksen celebrates its 19th year anniversary this year and I am heading the design branch in Ningbo, China and in Surabaya, Indonesia. We now operate in both countries, hoping to expand to the UK soon.